Post by livetech on Mar 9, 2024 6:57:00 GMT
11 of the respondents already had a community platform, 20 of them had no need for a community platform, but about half of them worked at the vendors themselves. more if they needed a community platform, 17 of the were researching this market, and 1 said they were ready to buy. Even the most recognizable tagline by Kickapps (I’m not sure how anyone could recognize that beast) has nothing to be proud of, at best, less than one-third of the market could recognize it.
Some responded they Indonesia Telegram Number Data worked at community platform vendors, and while they got their own company right (I misread the data before) they didn’t recognize the taglines of others. I threw twitter in as the first question just to get people feeling good, and it’s somewhat of a control sample, they are clearly in this space. recognize this call to action. In a market this crowded (100 vendors) creating a tagline or brand that makes you standapart may be key. On the other hand vendors like Six Apart and Social Text (both long time recognizable) brands don’t have a tagline at all.
Although Pluck’s “Leaders in Social Media” and Awareness’s “The Leader in Social Media Marketing” are nearly identical, Awareness has a 5 point gain, why is that? I’ve often thought Jive’s enterprise octopus was fairly unique and fun, and told a story that other serious minded enterprise vendors failed to get. Conclusions The vendors in this space, at least by tagline are for the most part, indistinguishable, I can back this up with my frequent client calls of brands asking for vendor recommendations and general confusion on who does what –good thing we published a Wave report helping with that.
Some responded they Indonesia Telegram Number Data worked at community platform vendors, and while they got their own company right (I misread the data before) they didn’t recognize the taglines of others. I threw twitter in as the first question just to get people feeling good, and it’s somewhat of a control sample, they are clearly in this space. recognize this call to action. In a market this crowded (100 vendors) creating a tagline or brand that makes you standapart may be key. On the other hand vendors like Six Apart and Social Text (both long time recognizable) brands don’t have a tagline at all.
Although Pluck’s “Leaders in Social Media” and Awareness’s “The Leader in Social Media Marketing” are nearly identical, Awareness has a 5 point gain, why is that? I’ve often thought Jive’s enterprise octopus was fairly unique and fun, and told a story that other serious minded enterprise vendors failed to get. Conclusions The vendors in this space, at least by tagline are for the most part, indistinguishable, I can back this up with my frequent client calls of brands asking for vendor recommendations and general confusion on who does what –good thing we published a Wave report helping with that.